Its hard because their is so much money in the game, and coaches (rightfully so) are scared to death to play anyone.
Its not hard to be Jank and play no one.
Its not hard to be Chicago State and play everyone.
Its hard to do the following, at least in this guys opinion:
Schedule good games at home,
Schedule good games at home, when you don't have exclusive use of the facility,
Schedule winnable road games,
Schedule winnable road games that won't hurt your RPI
This gets even more difficult, when you are having the pressure to produce, and many think you aren't getting the job done well.
The simple example is:
U of I doesnt think its a good idea to play Bradley, especially at BU
BU doesn't think its a good idea to play WIU or EIU, especially on the road
EIU doesn't want to play at Chicago ST
Etc.
Where Squirrel is correct, is that many times the coaches are soooooooooooooo worried, they don't see the forest through the trees.