Indiana University just announced they will let their current deal with adidas expire..and will...
"explore" other options that are more "lucrative"
http://www.indystar.com/story/sport...-options-lucrative-apparel-contract/29834051/
http://wishtv.com/2015/07/11/iu-exploring-its-options-for-its-next-apparel-contract/
obviously programs with winning teams, that draw arenas full of fans and sell a lot of merchandise command the best deals....
I'd have to think our bargaining power has shrunk some over the past few years with declining success, attendance, and fan base....
but we're poised to make a comeback so maybe we can get in on the "lucrative"
No doubt that winning means a lot in these deals. Kansas is entering their 3rd year of a 6 year, $26 million agreement with Adidas.
Louisville's Adidas deal is a massive $39 million for 5 years that started a little over a year ago.