I think something major is being missed by the university / athletic department and it rarely gets brought up at all.
I'm not sure what the number is, but let's just say 40% of all students come from the Chicago area (maybe it's less, but whatever the actual number is, it's a pretty significant total based upon when I was there a few years ago).
Now try living up here and try to find any sort of Bradley coverage. Go to ESPNChicago.com, which is somewhere that tons of people go on a regular basis. Hover over the colleges tab and who do you see?
Illinois, Northwestern, Notre Dame, DePaul, Loyola, UIC, Illinois State, Western Illinois, Northern Illinois, Southern Illinois
Granted many of these are Chicago area schools, but why in the world shouldn't Bradley be on this list?
Until Bradley gets its name out there better, people who care about sports aren't going to come to Bradley for that reason.
Some solutions:
- TV Coverage - it's almost non-existent unless BU plays someone really big and then their might be a mention on the news. You should be striving to be important enough to get every game mentioned, even if it's a score only (which doesn't happen a lot).
- TV broadcasts - it'd be nice to see an actual Bradley game on regular TV up here. You're telling me with the 52 local channels we have around here that Bradley couldn't make some kind of deal to just get the games rebroadcast on a local network? I know a bunch of alumni personally that aren't going to take the time to purchase the online game package, but if I tell them there is a game on a local station, they are likely to watch.
It's kinda like the Cubs on WGN - some people in random places become Cubs fans just because that is the only team they could see. If people are flipping channels ... there are some that are bound to stop and watch part of a game if it were on.
- Merchandise - Considering that we have a very nondescript logo and no mascot, maybe it's more difficult to make cool stuff to sell. But still, I never see almost anything up here in a store for Bradley. It's the whole "catch your eye thing" ... even if someone just sees it, but doesn't buy, maybe they think of it when they start planning on what colleges to visit. Of course, this would all become a lot easier if we had a better logo and mascot ... maybe the university is still planning on that eventually.
All I can do is provide my own personal experience of honestly knowing nothing about Bradley until I started looking at colleges. Then I read about the history, became a crazy diehard fan and I now I waste my time with all of you on the boards!

But if someone like me, who desperately wanted a team to latch onto as my college squad and followed college sports pretty closely from the beginning, doesn't know much about BU, how is the average joe going to know or care at all about the school?