for 15 yrs I've seen multiple
threads here and comments elsewhere of what Bradley could consider
or do to promote the brand better, to draw more fans in, get better coverage in the community. A few billboards
is a nice start, but here are just a few of ideas and suggestions people have posted. BUT - note that virtually NONE
of these ideas seems to appeal to the folks in the Athletic Dept as they've never done any of these:
-do some community events, some in summer and some during the season. The Voice of the Braves shows are pretty well attended,usually packed, but anyone who gets there later than 5:30pm can't get in or get a seat and then turns around and leaves. Host a summer festival or cookout, or a fall meet & greet. with players giving out t-shirts, apparel or the little balls they throw into the stands.
-hire someone that appears at Bradley events, makes himself known to the fans, browses thru the arena at games, engages fans, finds out who might have needs or beefs and guides them. KK did this routinely and did a great job, so did Rick Gaa, but nobody in the past decade is ever available. They have a name on their "Directory" for someone who is "Associate AD for Marketing and Fan Engagement", but nobody knows who he is. I spent a year trying to get in touch with calls and emails and was never got a reply (see some of my old posts). I say hire someone fans will LOVE and who has a personality to
do this job (names like Cellus, Daniel Ruffin, Lou Griffith, Luqman Lundy, Pete Hanley). I'm not saying they are all available, those are just examples.
- I am looking at a schedule from 15 years ago - and every game had some special event or activity... several games with free T--shirts, free commemorative keychains, packs of collector cards, worthwhile halftime events or acts, and at least 1 or 2 ceremonies to honor our past Braves & Championship teams.
When they had Chet Walker & Hersey back it drew interest from fans, but bring back fan favorites more often than once a year - Walt Lemon, Anthony Manuel, etc...
- more games that get local students in - maybe hand out BU game tix at the high school games they have at Ren-Col
-some open practices and summer events, players hang out after games to sign autographs, Athletic Dept staff walking thru arena, greeting & shaking hands
-fall events, cookouts, tailgates, pre-season or post-season banquet - heck, it took a literal fan-uprising to get the Itoo Supper back
They used to have Fan Appreciation breakfasts & lunches where the fans could meet players/coaches and the fans were willing to PAY!
-what has this decade of paying Learfield & IMG gotten us? Are we not paying them to get more sponsorships & promotions?
- the ESPN+ crew should promote game attendance- talk about upcoming games and events, "promote the brand"