"Bradley goes north, by Northwest Missouri St."
That is pretty bad. But the worst one I have ever read sticks in my mind from several years ago. Wichita State had a player named Maurice Evans, who was pretty good. After he helped WSU to a win in Peoria, the headline was
"Some people call me Maurice, some people call me the gangster of hoop".
from a flipped line in the song "The Joker" by the Steve Miller Band:
http://www.quadranet.org/tokezone/zones/maurice.html
I doubt many people reading it had a clue.