I think we have a winner here.... When the attendance plummeted because of the Glasser/Cross/Geno era, recall that we heard people say, "just win and the fans will come back". The administration in 2012 responded by raising ticket prices substantially, and attendance nosedived much more.
Well, Bradley is winning now, 17 straight, and the attendance keeps dropping to all-time lows.
The ticket prices are way too high. That, IMO, is the #1 reason.
My wife and I had a couple of guests with us last night, and they had a terrific time and greatly enjoyed watching the game. They are suddenly now big Bradley fans. They wanted to plan a few more future games, but when they learned what the ticket price is for the sidecourt seats, they aren't sure they can afford to go again.
Tickets in the lower bowl on the side court (sections 101,112,114,and 124) are listed at $65 each, but after fees and tax, are
over $85 each. Tickets in sections 102 & 113 are listed even higher, $75 each, but become
$97.80 each after paying the additional fees.
Upper bowl tickets are listed at $35 each, but become
$48.60 after fees.
Available tickets for the next home game-
https://www.ticketmaster.com/bradley...005D3C969A1410 (zoom in and cursor over any of the numerous available seats)
Yes, there are $10 tickets ($17.85 after fees are added), but those seats just don't generate the same enthusiasm nor create new fans.
I have been to every other MVC arena (except now Murray State) over the last couple decades, and never paid more than $30 for the ideal side-court lower bowl tickets. I recently went to the game at Belmont in Nashville, and paid $24 for great seats in row 4 directly behind the Bradley bench. Because I bought them directly from the Belmont website and not Ticketmaster, there were no additional fees. To summarize, if someone wanted to drive fans away, they would do exactly what Bradley is doing.