Followup regarding the new website and the ads...
I am liking the new message board software we switched to back in May, Xenforo. I am still learning some of the differences, but it seems to be working well. If anyone has questions or finds anything difficult or annoying, please let me know.
Explanation of all the ads... The ads are placed by Google Ads and, like nearly all internet ads, are targeted differently to each user based on the cookies which every browser stores (unless you use a Private or Incognito mode) and those indicate which other websites the user has visited. We have the settings adjusted to block out offensive ads like anything racy, dating ads, or anything connected to gambling, porn, etc. But if anyone is seeing any offensive ads, let me know. We have already turned off some of the ones that Google likes to place like popup ads, overlay ads (ones you have to close to read the board), vignette ads (full screen ads that appear between page loads), and the really annoying ads that appear right in the lines of the text.
I have played around with the number of ads and the placement. Google has reduced the revenue share they give to website owners and it drops too low if we reduce the number of ads more than the current settings. The cost of the website de-bugging and renovation and the new software was substantial. So we'd like to leave the ads at the current settings, which looks like it just covers those costs along with the ongoing costs of web hosting, maintenance, and software updates. Plus, any ad revenue we do get is taxable, which further assures there is no profit in the end. The other option would be subscription fees or begging for contributions, and that is not an acceptable option. I know they can be annoying, but they are a necessary evil.
On the plus side, the website traffic has been extremely high with the start of the basketball season, so that helps, since it factors into the ad revenues.