I assume that since the BCS is considered by many to be a sleazy organization that they thought it would be a good idea to hire a sleazeball to "remodel their tattered image". Are they serious?
http://sportsillustrated.cnn.com/2009/football/ncaa/11/23/bca-fleischer.ap/index.html
http://sportsillustrated.cnn.com/2009/football/ncaa/11/23/bca-fleischer.ap/index.html