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Difference in PJ Star coverage of local teams

I have no idea what the beef is between PJS and BU. It could be that the PJS believes negative coverage sells and goes out of their way to make sure they can sell more ads. They maybe right and are just treating the coverage as a business. Imagine that! If you stop buying and reading the PJS perhaps they would have to change. Somehow I'd have to believe the paper is in survival mode and will do what it takes to sell.
 
I have no idea what the beef is between PJS and BU. It could be that the PJS believes negative coverage sells and goes out of their way to make sure they can sell more ads. They maybe right and are just treating the coverage as a business. Imagine that! If you stop buying and reading the PJS perhaps they would have to change. Somehow I'd have to believe the paper is in survival mode and will do what it takes to sell.


I've spent so much money advertising in the Star it's ridiculous...and my only criteria is do I get anything out of it?......I'ver never based my dollars spent with them on the type of articles written in any section of the paper. I would think most businesses would feel the same way.
 
I have no idea what the beef is between PJS and BU. It could be that the PJS believes negative coverage sells and goes out of their way to make sure they can sell more ads. They maybe right and are just treating the coverage as a business. Imagine that! If you stop buying and reading the PJS perhaps they would have to change. Somehow I'd have to believe the paper is in survival mode and will do what it takes to sell.

The PJ Star started that bradleyhoops.com site a year or two ago to increase Bradley coverage. They even started a dedicated Bradley fan forum, supposedly for the same reason, though it now appears to get less traffic than their old College Sports forum.
But I do think they are trying to cater to fans of Bradley sports, and Dave Reynolds always does a great job. So could it be a matter of manpower or cost-cutting?
 
I am about as close to canceling as I have ever been --and it's not just the lack of anything worth reading..
I just don't get my paper 'til 7:30AM long after leaving for work...and am tired of complaining about it
 
I am about as close to canceling as I have ever been --and it's not just the lack of anything worth reading..
I just don't get my paper 'til 7:30AM long after leaving for work...and am tired of complaining about it


you can move out here T.....I get it around 5 a.m.:)
 
I am about as close to canceling as I have ever been --and it's not just the lack of anything worth reading..
I just don't get my paper 'til 7:30AM long after leaving for work...and am tired of complaining about it

Get the Online version!
 
There's nothing like a good Sunday paper, filled with coupons and the adventures of Snoopy and his gang from 40 years ago. :)
 
I have to think a whole lot of people reading the paper this morning
who might be POTENTIAL walk-up customers/fans...
DON'T even know from reading the paper that there is a game tonight!!!

If the paper didn't sell the point that there was a game tonight, perhaps BU did not do a very good job of selling that point to the paper. There have been several marketing FAILS this year...such as the "Pack the Place" for the women's game that failed to fill more than 1/3 of the arena and had almost as many Illini fans as BU.

Air Petey wrote:

3. The PJS knows what pays the bills. (Even though they are in the red)

Actually, the PJS itself is profitable, but it's parent company Gatehouse is who's in the red.
 
I've spent so much money advertising in the Star it's ridiculous...and my only criteria is do I get anything out of it?......I'ver never based my dollars spent with them on the type of articles written in any section of the paper. I would think most businesses would feel the same way.

You base it on readership and demographics I hope, so what I was saying is negative press attracts readership like it or not.
 
The Kirk Wessler BU Laundry Song (apologies to Don Henley) ;-);-)

I make my living off of Bradley BB news
Just give me something, something I can abuse
Some people love it when JL loses
They love dirty BU laundry

Well I coulda been a newsman but I wound up here
I just have to look good, I don??™t have to be clear
Come and whisper in my ear
Give me dirty BU laundry

Kick them when their up
Kick them when their down
Kick them when their up
Kick them all around

We got KW, a sympathizer, writing all his jive
He can write about BU injuries and upsets with tears in his eyes
He gives us hope when they don??™t try
He saves us all from dirty BU laundry

Can we film their practice
Have they bought in yet?
You know the boys in the sports dept have a running bet
When??™s the next time they get upset?
We need dirty BU laundry

Some don??™t really want to know what??™ going on
Some don??™t really want to know just how far its gone
They tell us to just leave well enough alone
They don??™t need any dirty BU laundry

Dirty little secrets
Dirty little lies
We got dirty little fingers writing outrageous story lines
We love to cut BU down to size
We love dirty BU laundry

We can do the Innuendo
If JL dances and sings
When its all said and done he hasn??™t told us a thing
We all think ISU is King
Give you dirty BU laundry
 
I defy anone who is concerned the PJS is unfair to BU in their basketball reporting to think that after reading the stories by DR and KW following the Utah debacle.

KW -"OK, if you remain at a loss, check out the university’s (Utah) alumni website, which also points out the “official definition” of “muss” indicates a state of disorder, confusion or chaos. "This game had the appearance of all three, although I think the confusion and chaos on Bradley’s part was more by Utah’s design."

I guess KW has decided to take a break from writing the bad cop stories about BU MBB that will upset the faithful.
 
If the paper didn't sell the point that there was a game tonight, perhaps BU did not do a very good job of selling that point to the paper. There have been several marketing FAILS this year...such as the "Pack the Place" for the women's game that failed to fill more than 1/3 of the arena and had almost as many Illini fans as BU.

Air Petey wrote:



Actually, the PJS itself is profitable, but it's parent company Gatehouse is who's in the red.

Bradley doesn't have to sell the JS that there is a game. They know when there's a game. The pre game write up for the Utah game was pathetic.
 
You base it on readership and demographics I hope, so what I was saying is negative press attracts readership like it or not.


But it's different now...especially with our products. The demo is aging all the time. We use to have people bring in the paper with our ads all the time...not so much now since the web has taken over. We spend a third of what we use to and spend much more online now and I'm thinking of dropping out all together....but I'll still read it everyday:).....now none of my kids
(in their 20's) will ever pick up a paper
 
But it's different now...especially with our products. The demo is aging all the time. We use to have people bring in the paper with our ads all the time...not so much now since the web has taken over. We spend a third of what we use to and spend much more online now and I'm thinking of dropping out all together....but I'll still read it everyday:).....now none of my kids
(in their 20's) will ever pick up a paper

I am hearing that with similar businesses all over the area. Especially given that a potential customer can do a live chat with a representative of a business.
 
Gotta have something to read over the morning coffee. Did anyone else notice the glaring errors in the Bradley stats colum in the Urnal this morning?
 
I read the Local and State "Police, Fire, and Courts" section...and the Police Report section in the Scout..

Occasionally I look in the PJStar for high school conference standings.
 
Gotta have something to read over the morning coffee. Did anyone else notice the glaring errors in the Bradley stats colum in the Urnal this morning?

THAT was no error Chico...we really DID shoot that poorly and have only 4 assists with all those TO's.....:)
 
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