Interesting comments on branding and success.
I was visiting a construction site (no BU) on Wed, and overheard 2 workers talking basketball, one was at the Drake game and talking about nearly blowing the lead. The other guy said that both Bradley and the Illini need to fire their coaches.
Not the first time I've heard that about either team, but it got me thinking why would a seemingly typical blue-collar guy think the Illini have not been sucessful.. I think we live in an area and have experienced several great basketball championship runs. Bulls 6 in 8 years, then Manual's 4-peat and Central's back-to-back. I think the average guy believes a dynasty=success and an occasional championship run really does not mean much.
I think there is work to do on the local branding perspective, too...
I was visiting a construction site (no BU) on Wed, and overheard 2 workers talking basketball, one was at the Drake game and talking about nearly blowing the lead. The other guy said that both Bradley and the Illini need to fire their coaches.
Not the first time I've heard that about either team, but it got me thinking why would a seemingly typical blue-collar guy think the Illini have not been sucessful.. I think we live in an area and have experienced several great basketball championship runs. Bulls 6 in 8 years, then Manual's 4-peat and Central's back-to-back. I think the average guy believes a dynasty=success and an occasional championship run really does not mean much.
I think there is work to do on the local branding perspective, too...