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Terry Francona's new book looks like it could be an interesting read. Especially to Cubs fans given the Theo Epstein inclusions.
"The owners hired a consulting firm, paying $100,000 to find out what the Red Sox can do to regenerate public interest in the team........"
"The former Sox skipper tells-all about a front office (principal owner John Henry, chairman Tom Werner and president and CEO Larry Lucchino), that grew inattentive toward baseball, but obsessed with image. After a third place finish in an injury-depleted 2010 season, marketing consultants were hired by team executives. Their findings? Get more star power. Red Sox G.M. Theo Epstein says in the excerpt:
???They told us we didn??™t have any marketable players. We need some sexy guys. Talk about the tail wagging the dog??¦We??™d become too big. It was the farthest thing removed from what we set out to be (PAGE 51).???
However, in direct response to his bosses Epstein built a ???sexier??? team for 2011, highlighted by the trade for Adrian Gonzalez and the singing of Carl Crawford. The new ???sexy??? team lost 20 of their final 27 games"..........
"The owners hired a consulting firm, paying $100,000 to find out what the Red Sox can do to regenerate public interest in the team........"
"The former Sox skipper tells-all about a front office (principal owner John Henry, chairman Tom Werner and president and CEO Larry Lucchino), that grew inattentive toward baseball, but obsessed with image. After a third place finish in an injury-depleted 2010 season, marketing consultants were hired by team executives. Their findings? Get more star power. Red Sox G.M. Theo Epstein says in the excerpt:
???They told us we didn??™t have any marketable players. We need some sexy guys. Talk about the tail wagging the dog??¦We??™d become too big. It was the farthest thing removed from what we set out to be (PAGE 51).???
However, in direct response to his bosses Epstein built a ???sexier??? team for 2011, highlighted by the trade for Adrian Gonzalez and the singing of Carl Crawford. The new ???sexy??? team lost 20 of their final 27 games"..........
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