Bored with Pre Game Activities

[tornado]

why does Pepsi (which tastes like the aluminum can it comes in) routinely do better than Coca-Cola domestically in America,....

I'd like to see what evidence led you to this statement, when every published report I have ever seen or can dig and find shows that Coke whallops Pepsi in every market, foreign or domestic, and has done so for over 100 years continually.
Generally Coke has about 45% share of the market, to Pepsi's 32%, and every figure I can find (and presumably that you could find) says the same.

http://money.cnn.com/2007/03/08/news/companies/softdrinks_sales/index.htm

http://money.cnn.com/2005/03/07/news/fortune500/cokepepsi_sales/

http://money.cnn.com/2007/03/08/news/companies/softdrinks_sales/index.htm

But some sources put Coke much, much further ahead of Pepsi!

"colas still account for 57 percent of total U.S. beverage sales.
According to Sicher, Coke holds a 54.4 percent share of the
cola segment and Pepsi about 34.2 percent of the market."

http://money.cnn.com/2007/12/13/news/companies/beverageindustry_outlook/index.htm

In fact, there has only been ONE month in 108 years that marketing data are available that shows Pepsi outselling Coke...
it was Dec. 2005, and it was when Pepsi (not Coke) extremely "aggressively marketed its product".

http://money.cnn.com/2006/02/01/news/companies/pepsi_fortune/

Indeed, Pepsi has been the one that's aggressively marketing itself even though its only hope is to grab a little more of the market share, as everyone agrees they will never sell more product than Coke.
"The great irony of Pepsi's rise is this: It has never sold more soda than Coke, even today."

http://money.cnn.com/2006/02/01/news/companies/pepsi_fortune/

[Lakeview Brave]

Maybe he got the info from the same place that said TCS averaged 36 points a game against non D1 opponents.

[tornado]

but if you are going to use the analogy that Pepsi beats Coke and apply it to whatever topic we are talking about, then your whole argument is dead when it's revealed Coke beats Pepsi. It is the difference between a single statistical error vs. an entire error in concept which causes your whole argument to collapse. If it is said that aggressive marketing can sell something that actually tastes worse, the you back it up with the Pepsi analogy, the whole thing falls through because despite the very aggressive marketing by Pepsi, they fall way way behind Coke (they have lost in 1319 of the past 1320 months!). In other words, the aggressive marketing cannot overcome the inferior product, exactly the opposite of what he way trying to convey.

I made an error in calculating TCS averages (and everyone knows I post thousands of facts and tidbits, but some seem eerily fixated on the one or two from even up to 2 years ago that they claim were in error), but the point is exactly the same, that he averaged way, way, way way more against the non-D-I's than against DI's, although I see you had trouble catching that point.

By the way, who was it that said this...........so it looks like I wasn't the only one who missed on my assessment of TCS,
but at least I didn't miss on my assessment of Sam!
"TCS scored over 1000 points in JUCO so I really hope he plays more then 8 minutes and more than Maniscalco.
I see Maniscalco getting 5 minutes or less a game this year." (he got 27+ mpg)

http://bradleyfans.com/vb/showthread.php?p=43410#post43410

[78Brave]

I like Pepsi.

[tornado]

Pepsi is actually an often recommended medical treatment for a certain condition!

[Braves4Life]

I made an error in calculating TCS averages (and everyone knows I post thousands of facts and tidbits, but some seem eerily fixated on the one or two from even up to 2 years ago that they claim were in error), but the point is exactly the same, that he averaged way, way, way way more against the non-D-I's than against DI's, although I see you had trouble catching that point.

With over 10,000 post I think one can be forgiven for a minor statitical error every once in a while. I do know this: When tornado and Da Coach are out of town this board really slows down.

Thanks for your post, your "inside" information, and all that you do to make this board one of the very best college basketbal FAN (with emphasis) sites in the nation!

[tornado]

B4L, thank you......

[squirrel]

Simple tornado, Coca-Cola was invested in juices, water, and specialty beverages domestically for almost the entire 20th Century, Pepsi is a relative new-comer to that scene.

Also, Coca-Cola has made the commitment to market much more aggressively in the US since the mid-90's (admitting to decades of neglect) in order to prevent Pepsi from gaining a larger market share.

My wording said "routinely" not currently. And I would submit that Pepsi has a much larger market share than their product deserves. And if you're talking straight up Coca-Cola to Pepsi sodas straight up (something that doesn't appear in any of the numbers you present) I know the numbers are different. Because I know that Diet Coke, Cherry Coke, et al., blow the Pepsi products out of the water. The problem with analysts numbers and media reports is they gloss over collective figures (all the soda, juices, etc. into one number) without truly looking at the details, and that is not the appropriate way to look at a business when investing.

But that doesn't take into account multiple generations of people exposed to Pepsi advertising with little mention of Coca-Cola domestically, until the last 12-15 years. And notice Pepsi is routinely marketing to younger people in order to gain a competitive edge, and has a virtual monopoly in academic settings for vending, because they make an effort to outbid Coca-Cola in order to gain a larger market share.

Bradley will never get the product we all desire with repeated 4th place finishes and ignorance towards marketing. I do give BU credit for addressing the latter the last 3 seasons. And due to attention in one of those areas, we are marginally better.

[tulip]

"please sit down"

Can't tell you how many times I've been so excited rooting for the Braves that I stood the entire game. And then someone asks, "could you please sit down?"

Now, I stay home and listen to Dave Snell on the radio. That's my tradition. Chardonnay, Dave, and the Braves. And I can jump all over the room if I wish. Sorry, but I'll come back downtown when the crowd is less provincial. Keep me posted.

[Braves4Life]

Can't tell you how many times I've been so excited rooting for the Braves that I stood the entire game. And then someone asks, "could you please sit down?"

Now, I stay home and listen to Dave Snell on the radio. That's my tradition. Chardonnay, Dave, and the Braves. And I can jump all over the room if I wish. Sorry, but I'll come back downtown when the crowd is less provincial. Keep me posted.

Don't take offense tulip but that's utterly ridiculous! If you're going to let others dictate the way that you choose to live your life then that is just sad. If you have more fun sitting at home and listening to the game with a good glass of wine then I say "good for you".

[MacabreMob]

You are right that in theory a good product should sell itself. But why does Pepsi (which tastes like the aluminum can it comes in) routinely do better than Coca-Cola domestically in America, except when Coca-Cola aggressively markets its product. Since it doesn't really need to because of international sales, its domestic performance suffers. When you have a program that needs all the exposure it can get for publicity, recognition by media and recruits, etc. . .it is important.

That said, there is one section in particular I sat in before I was a season ticket holder that was awful. All they were talking about was what trip they took last week, where they were going shopping tomorrow, where they had dinner before the game, and where they were going next week, the week after that. How Flo and the kids were, the knee surgery their dog had last week. . .I made sure when I got my season tickets to not be anywhere near there.

Also, the 8 PM start time was standard in the 80's, and is more conducive to tv. However, I think that won't be something that happens until the average age of the season ticket holder becomes significantly younger.

Simple tornado, Coca-Cola was invested in juices, water, and specialty beverages domestically for almost the entire 20th Century, Pepsi is a relative new-comer to that scene.

Also, Coca-Cola has made the commitment to market much more aggressively in the US since the mid-90's (admitting to decades of neglect) in order to prevent Pepsi from gaining a larger market share.

My wording said "routinely" not currently. And I would submit that Pepsi has a much larger market share than their product deserves. And if you're talking straight up Coca-Cola to Pepsi sodas straight up (something that doesn't appear in any of the numbers you present) I know the numbers are different. Because I know that Diet Coke, Cherry Coke, et al., blow the Pepsi products out of the water. The problem with analysts numbers and media reports is they gloss over collective figures (all the soda, juices, etc. into one number) without truly looking at the details, and that is not the appropriate way to look at a business when investing.

But that doesn't take into account multiple generations of people exposed to Pepsi advertising with little mention of Coca-Cola domestically, until the last 12-15 years. And notice Pepsi is routinely marketing to younger people in order to gain a competitive edge, and has a virtual monopoly in academic settings for vending, because they make an effort to outbid Coca-Cola in order to gain a larger market share.

Bradley will never get the product we all desire with repeated 4th place finishes and ignorance towards marketing. I do give BU credit for addressing the latter the last 3 seasons. And due to attention in one of those areas, we are marginally better.

Whew....

I am getting exhausted reading this garbly goop.

So routinely doesn't mean currently.... but to me routinely means often if not more often (than not).

Oh, but Tornado is the only one who exaggerates around here.

Bottom line here for all the spectators on the sidelines:

Pepsi sux
Coke rox

And Bradley will rock when they adopt the Squirrel as a mascot.

What the frick-frack-ever.

I say let UIUC steal the Squirrel and leave us the Rat.... then we'd all sell tons of gear and get tons of exposure because of the MARKETING.

Give me a freakin break.

[Braves4Life]

Whew....


Bottom line here for all the spectators on the sidelines:

Pepsi sux
Coke rox

....and RC beats them all! (As proven in blind taste tests. Just had to put in my two cents worth )

[tornado]

I like Dr. Pepper

[78Brave]

Pepsi is the best and if you don't agree you have no taste, or your logic is flawed, or your research is wrong, or you don't understand the soda business, or you are a closet Illini fan, or you drink too much kool-aid. Oh wait...never mind...kool-aid is best...red of course.