I do think the Virgina Athletic Dept looks bad by supplying these type of numbers to the newpaper reporter. I also have a hard time understanding how they lost so much money.
Revenue (assumptions):
$110,000 - ticket sales (16,325 over 3 games assuming 1/3 adults and 2/3 student)
$85,000 - refreshments (on average, each ticket buyer spends $5)
$25,000 - parking: (attending adults pay $5 to park)
$220,000 - total revenue
Cost to Play (assumptions)
$180,000 - pay to play (CBI fee)
$0 - arena rental (JPJ arena owned by school)
$180,000 - Total Cost to Play
Operating Costs
So at this point, Virginia is $40,000 in the black. So, in order to achieve a net loss of $150,000, they spent $190,000 on operating costs such as advertising and marketing and event operations for 3 events.
Am I missing something? Seems like the Cavaliers were just that ... very cavalier with their operating costs. The school is suitably named.
Revenue (assumptions):
$110,000 - ticket sales (16,325 over 3 games assuming 1/3 adults and 2/3 student)
$85,000 - refreshments (on average, each ticket buyer spends $5)
$25,000 - parking: (attending adults pay $5 to park)
$220,000 - total revenue
Cost to Play (assumptions)
$180,000 - pay to play (CBI fee)
$0 - arena rental (JPJ arena owned by school)
$180,000 - Total Cost to Play
Operating Costs
So at this point, Virginia is $40,000 in the black. So, in order to achieve a net loss of $150,000, they spent $190,000 on operating costs such as advertising and marketing and event operations for 3 events.
Am I missing something? Seems like the Cavaliers were just that ... very cavalier with their operating costs. The school is suitably named.
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