Article about NIL revenue sharing

[64NIT]

This article centers around the Horizon League, a weaker league than the MVC, but one that, like the MVC, has no football and depends on men's basketball for it main revenue source. The MVC is not mentioned, but the article could have relevance to it:

https://www.si.com/fannation/name-image-likeness/nil-news/horizon-league-bets-nil-revenue-sharing-boost-national-relevance

[Tommy]

I wonder if that will help us or hurt us.

The initial revenue-sharing cap is expected to be around $20.5 million per school, but certainly there won't be near that much for a school like Bradley, so does that make it even harder for us? Maybe not having a football team will help us pool most of the revenue sharing to the men's basketball team (which is where the bulk of it should go since it's the only sport making money for the university). How does this affect the NIL? Will it replace NIL groups or supplement them (or vice versa)?

This seems like it will affect college sports even more than the NIL has. Thanks for posting 64NIT!

[BUBraves 33]

I have no idea what the revenue sharing cut would be for MVC schools and Bradley in particular, but you are correct that it would be nowhere near the 20.5 million cap. The good thing for schools like Bradley is that they should be able to attribute most of the money to Basketball. Anything that comes from a collective (HOB) would have to go through the clearinghouse (Deloitte) for evaluation for fair market value and approval, from my understanding. I believe collectives do not count towards the cap but IDK. This is all new. I mean, were talking about salary caps in college sports.

[Da Coach]

If you want a laugh, this article by a college football writer suggests the revenue sharing model for NIL will give mid-majors a big advantage over Power Conference schools in basketball - https://x.com/RossDellenger/status/1904882033203040459

Hah... first, for the purpose of trying to show that mid-majors are right on the heels of the Power 5 teams, the writer cites Florida's win over UConn, Auburn's win over Creighton, Arkansas' win over St. John's, Alabama over St. Mary's, and Houston over Gonzaga.
5 instances where Power Conference teams beat and advanced over "so-called" mid-majors.
UConn, Creighton, and St. John's are from the Big East, a powerful and wealthy conference with a lucrative network TV deal that is considered a Power Conference in basketball by most people. The other 2, Gonzaga and St. Mary's are the extreme outliers among mid-majors.
And the bottom line is all 5 of the so-called mid-majors LOST and failed to advance.

I wish he was right, but, as time will show, there is no way this revenue sharing concept or any other plan, gives mid-majors an advantage. It still comes down to the amount of NIL money and other revenues, TV exposure, and NCAA Tournament opportunity.
What he doesn't say is that the Power Conferences have much larger schools and donor and fan bases that draw far larger NIL donations. And they have 10 to 20 times the overall athletic department revenues than mid-majors have. And no matter how teams or conferences distributed their NIL money, the Power Conferences will always make sure it's teams have enough to maintain their extreme dominance over the mid-majors.
Furthermore, their control over the bids for the NCAA Tournament through their secret and extremely slanted NET formula, will guarantee the mid-majors never get to share fairly in the massive revenue stream from broadcast rights, advertising, merchandising, etc, that the NCAA controls.

[Stryker]

If you want a laugh, this article by a college football writer suggests the revenue sharing model for NIL will give mid-majors a big advantage over Power Conference schools in basketball - https://x.com/RossDellenger/status/1904882033203040459

Hah... first, for the purpose of trying to show that mid-majors are right on the heels of the Power 5 teams, the writer cites Florida's win over UConn, Auburn's win over Creighton, Arkansas' win over St. John's, Alabama over St. Mary's, and Houston over Gonzaga.
5 instances where Power Conference teams beat and advanced over "so-called" mid-majors.
UConn, Creighton, and St. John's are from the Big East, a powerful and wealthy conference with a lucrative network TV deal that is considered a Power Conference in basketball by most people. The other 2, Gonzaga and St. Mary's are the extreme outliers among mid-majors.
And the bottom line is all 5 of the so-called mid-majors LOST and failed to advance.

I wish he was right, but, as time will show, there is no way this revenue sharing concept or any other plan, gives mid-majors an advantage. It still comes down to the amount of NIL money and other revenues, TV exposure, and NCAA Tournament opportunity.
What he doesn't say is that the Power Conferences have much larger schools and donor and fan bases that draw far larger NIL donations. And they have 10 to 20 times the overall athletic department revenues than mid-majors have. And no matter how teams or conferences distributed their NIL money, the Power Conferences will always make sure it's teams have enough to maintain their extreme dominance over the mid-majors.
Furthermore, their control over the bids for the NCAA Tournament through their secret and extremely slanted NET formula, will guarantee the mid-majors never get to share fairly in the massive revenue stream from broadcast rights, advertising, merchandising, etc, that the NCAA controls.

Don't worry, the arguments will only get more laughable and non-sensical as pundits and analysts keep trying to make the sport look fair or reasonable somehow.

[Da Coach]

The writer is getting skewered for referring to the Big East as "mid-major" conference. They have won 4 of the last 8 National Championships.- https://x.com/RossDellenger/status/1904882033203040459

Then he posted this mea culpa and the ridicule continued - https://x.com/RossDellenger/status/1904920915898437710