Illinois State's Redbird Arena will get a name change. It will be known as CEFCU Arena as part of a corporate sponsorship deal with the Peoria based credit union.
CEFCU was founded in 1937 in Peoria as Caterpillar Employees Federal Credit Union but underwent a name change to Construction Equipment Federal Credit Union when it separated from Caterpillar. Later it changed its name a couple more times, to Citizens Equity Federal Credit Union, then to the current name, Citizens Equity First Credit Union. CEFCU is paying $3.1 million over 10 years for naming rights. They are still headquartered in Peoria.
I wonder why Peoria has not sold naming rights to the Civic Center venues?
CEFCU was founded in 1937 in Peoria as Caterpillar Employees Federal Credit Union but underwent a name change to Construction Equipment Federal Credit Union when it separated from Caterpillar. Later it changed its name a couple more times, to Citizens Equity Federal Credit Union, then to the current name, Citizens Equity First Credit Union. CEFCU is paying $3.1 million over 10 years for naming rights. They are still headquartered in Peoria.
I wonder why Peoria has not sold naming rights to the Civic Center venues?
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