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Yesterday, Bradley and the MVC announced a partnership with an "industry-leading content and compliance software company INFLCR."
The agreement will provide the Braves with the tools and technology necessary to support their student-athletes' opportunities related to name, image and likeness (NIL). The three-tier platform will provide educational resources, brand-building techniques and a disclosure technology platform required in many states.
MVC Commissioner Jeff Jackson says, "INFLCR has established itself as a leader in this burgeoning field, and The Valley looks forward to benefitting from its vast experience and expertise. This agreement will afford an opportunity for our athletes to not only enhance their brands but to do so in an informative and safe environment."
BU press release-
https://bradleybraves.com/news/2021/...th-inflcr.aspx
MVC press release-
https://mvc-sports.com/news/2021/8/2...th-inflcr.aspx
I personally don't know how this all fits together to help the athletes, but at least it shows the MVC and the member schools want to try to make tools, advice, and oversight available for the student-athletes if they can be helpful. Good for them. But there is no way players from the MVC can compete with the players at the Power 5 schools.
For example.... Here is just one new deal that involves every player on the Kentucky basketball team (including walkons). It involves the players profiting from fantasy-type camps that adults would pay $7,500 each to join, as well as other exclusive fan engagement events-
All Kentucky men's basketball players will share in new NIL deal
https://www.on3.com/news/kentucky-ba...-new-nil-deal/
If a kid can make thousands of dollars as a walkon at a school like Kentucky, that would appear to be a pretty clear recruiting advantage over mid-major schools like the MVC. I hope this deal announced above by the MVC will try to capitalize on some kinds of concepts that benefit our kids, but IMO the whole NIL concept will inevitably favor the big boys.
Does anyone know of examples where any student athletes from an MVC school, or from any non-major school benefitted significantly from these new NIL opportunities? I have seen a small number of examples, but it seems the only examples we're seeing so far are the stud athletes who are destined for the pros and have always had money thrown at them, or the tiny handful of college athletes who have a double-life as social media stars with lots of brain-dead followers.
How many have heard of the Cavinder twins? They are women's basketball players at Fresno State, are the prime example of this latter type of college athlete poised to profit off NCAA NIL rules with endorsement deals-
These Fresno State basketball twins have 2.8 million TikTok fans-
https://www.fresnobee.com/sports/col...250267720.html
They are pretty good players, though probably not WNBA material (Fresno State was 17-11/4th place in the Mountain West last year), yet they have already signed NIL deals that are said to be among the most lucrative of any college athlete yet. But most observers believe that their profiting off NIL has a lot more to do with their appearance and personalities than their athletic skills.
Fresno State's Cavinder Twins Could Make More Than Double Basketball Coaches Salary
https://mwwire.com/2021/07/03/fresno...ketball-coach/
Behind the Scenes as the Cavinder Twins Became the Faces of Day 1 of NIL
https://www.si.com/college/2021/07/0...ketball-tiktok
Twins Haley, Hanna Cavinder Announce Major Endorsement News
https://thespun.com/mountain-west/fr...e-times-square
I don't expect we'll see very many women's basketball players, or athletes in any sport to capitalize quite like these girls.
And, how can the NCAA keep this from devolving into the kinds of prurient business opportunities that subscription membership social media sites like OnlyFans (and now many other competitors) offer?
The agreement will provide the Braves with the tools and technology necessary to support their student-athletes' opportunities related to name, image and likeness (NIL). The three-tier platform will provide educational resources, brand-building techniques and a disclosure technology platform required in many states.
MVC Commissioner Jeff Jackson says, "INFLCR has established itself as a leader in this burgeoning field, and The Valley looks forward to benefitting from its vast experience and expertise. This agreement will afford an opportunity for our athletes to not only enhance their brands but to do so in an informative and safe environment."
BU press release-
https://bradleybraves.com/news/2021/...th-inflcr.aspx
MVC press release-
https://mvc-sports.com/news/2021/8/2...th-inflcr.aspx
I personally don't know how this all fits together to help the athletes, but at least it shows the MVC and the member schools want to try to make tools, advice, and oversight available for the student-athletes if they can be helpful. Good for them. But there is no way players from the MVC can compete with the players at the Power 5 schools.
For example.... Here is just one new deal that involves every player on the Kentucky basketball team (including walkons). It involves the players profiting from fantasy-type camps that adults would pay $7,500 each to join, as well as other exclusive fan engagement events-
All Kentucky men's basketball players will share in new NIL deal
https://www.on3.com/news/kentucky-ba...-new-nil-deal/
If a kid can make thousands of dollars as a walkon at a school like Kentucky, that would appear to be a pretty clear recruiting advantage over mid-major schools like the MVC. I hope this deal announced above by the MVC will try to capitalize on some kinds of concepts that benefit our kids, but IMO the whole NIL concept will inevitably favor the big boys.
Does anyone know of examples where any student athletes from an MVC school, or from any non-major school benefitted significantly from these new NIL opportunities? I have seen a small number of examples, but it seems the only examples we're seeing so far are the stud athletes who are destined for the pros and have always had money thrown at them, or the tiny handful of college athletes who have a double-life as social media stars with lots of brain-dead followers.
How many have heard of the Cavinder twins? They are women's basketball players at Fresno State, are the prime example of this latter type of college athlete poised to profit off NCAA NIL rules with endorsement deals-
These Fresno State basketball twins have 2.8 million TikTok fans-
https://www.fresnobee.com/sports/col...250267720.html
They are pretty good players, though probably not WNBA material (Fresno State was 17-11/4th place in the Mountain West last year), yet they have already signed NIL deals that are said to be among the most lucrative of any college athlete yet. But most observers believe that their profiting off NIL has a lot more to do with their appearance and personalities than their athletic skills.
Fresno State's Cavinder Twins Could Make More Than Double Basketball Coaches Salary
https://mwwire.com/2021/07/03/fresno...ketball-coach/
Behind the Scenes as the Cavinder Twins Became the Faces of Day 1 of NIL
https://www.si.com/college/2021/07/0...ketball-tiktok
Twins Haley, Hanna Cavinder Announce Major Endorsement News
https://thespun.com/mountain-west/fr...e-times-square
I don't expect we'll see very many women's basketball players, or athletes in any sport to capitalize quite like these girls.
And, how can the NCAA keep this from devolving into the kinds of prurient business opportunities that subscription membership social media sites like OnlyFans (and now many other competitors) offer?
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