Tweet
This story is a couple weeks old, but it shows the difference between the top level schools and the average school when it comes to making money from media deals.
Bradley and most Div I schools are lucky to get small amounts of revenue from deals that they and their conferences make with local and regional media outlets. In fact, some schools give their media rights away free or even pay to have their games covered on radio or TV.
But a school like Kansas can cut their own solo deal with national media outlets like ESPN for massive amounts of money.
Being on TV so much leads to other big money deals. At the the bottom of the article is a note that Kansas is in the second year of a seven-year, $26.67 million athletic apparel and equipment contract with Adidas.
Some schools have to pay for their own uniforms and get nothing from apparel companies, and many that do have contracts with Nike/Adidas don't get any money, they just get free uniforms. It's hard for midlevel and lower schools to compete with the Kansas' of the world with massive differences in revenues like this.
Bradley and most Div I schools are lucky to get small amounts of revenue from deals that they and their conferences make with local and regional media outlets. In fact, some schools give their media rights away free or even pay to have their games covered on radio or TV.
But a school like Kansas can cut their own solo deal with national media outlets like ESPN for massive amounts of money.
Being on TV so much leads to other big money deals. At the the bottom of the article is a note that Kansas is in the second year of a seven-year, $26.67 million athletic apparel and equipment contract with Adidas.
Some schools have to pay for their own uniforms and get nothing from apparel companies, and many that do have contracts with Nike/Adidas don't get any money, they just get free uniforms. It's hard for midlevel and lower schools to compete with the Kansas' of the world with massive differences in revenues like this.
Comment