Originally posted by MacabreMob
And I can argue against point 1 all day long. It is hard to market and sell a generic product. I know mascots are not the only thing that sells. BUT they can help you stand out.
Take a look at the college basketball 2007 game by 2K sports. Two of the unlockables are the Wichita and Indiana St mascots. Not the most popular by any means, but invaluable recognition.
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