As most know, the sharp decline in freshmen enrollment has been a major issue at Bradley, but there is some good news....it appears to be turning around.
The BU Scout has an article detailing this. (not given any coverage elsewhere)
Freshman enrollment usually averaged around 1,050-1,075 or more...and was still pretty stable at 1,080 in fall of 2013.
Freshman enrollment took a huge hit in fall of 2014, dropping to 940 - way more than anticipated
Then freshman enrollment dropped a little more this fall to 927, but that was less than anticipated and shows that the new moves are stemming the tide of decline.
Administration tried blaming national trends and the PJS bought that line - but as one can easily see, that just isn't the answer-
as many colleges are not seeing the same decline....most MVC schools are seeing enrollment increases. LINK, LINK
Dr. Liberty, Bradley's current Interim President says the problem is ...
"The decreased enrollment can be attributed to Bradley’s inability to adjust old marketing strategies.."
the university has been slow to use technology ..“Younger people are all mobile and into social media..“We got out of tune with that.”
“The marketplace is changing, and we haven’t adapted well to that,” Liberty said.
However, Liberty said the declining enrollment trend would stop after this year ...there will be a steady increase.”"
BTW- freshman Dwayne Lautier-Ogunleye is quoted in this article on enrollment
The BU Scout has an article detailing this. (not given any coverage elsewhere)
Freshman enrollment usually averaged around 1,050-1,075 or more...and was still pretty stable at 1,080 in fall of 2013.
Freshman enrollment took a huge hit in fall of 2014, dropping to 940 - way more than anticipated
Then freshman enrollment dropped a little more this fall to 927, but that was less than anticipated and shows that the new moves are stemming the tide of decline.
Administration tried blaming national trends and the PJS bought that line - but as one can easily see, that just isn't the answer-
as many colleges are not seeing the same decline....most MVC schools are seeing enrollment increases. LINK, LINK
Dr. Liberty, Bradley's current Interim President says the problem is ...
"The decreased enrollment can be attributed to Bradley’s inability to adjust old marketing strategies.."
the university has been slow to use technology ..“Younger people are all mobile and into social media..“We got out of tune with that.”
“The marketplace is changing, and we haven’t adapted well to that,” Liberty said.
However, Liberty said the declining enrollment trend would stop after this year ...there will be a steady increase.”"
BTW- freshman Dwayne Lautier-Ogunleye is quoted in this article on enrollment
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