Attendance at Bradley games has been cut in half. College basketball attendance is down everywhere, but not as drastic as it is here. Bradley is unique in that it has a very loyal fan base. They still finished in the top 3 in home attendance in the MVC this year. That is remarkable considering the product.
The next athletic director and president have some real challenges. As I said, attendance is down across the country. There are studies being done determine why. Obviously it is effected by the number of games on television and competing for the same entertainment dollar as movies, restaurants and other leisure activity. In addition, the games have become boring. Scoring is down and with all of the media timeouts (every four minutes) it is hard to get into a flow.
Bradley needs to really do some marketing to get young families to the basketball games or I don't care how good the team is, the attendance will continue to decline. I would like to know what the average age is of the Bradley fan, that goes to the games. Young families have many more activities that their children are in than 25-30 years ago. That is another factor that needs to be considered.
The next athletic director and president have some real challenges. As I said, attendance is down across the country. There are studies being done determine why. Obviously it is effected by the number of games on television and competing for the same entertainment dollar as movies, restaurants and other leisure activity. In addition, the games have become boring. Scoring is down and with all of the media timeouts (every four minutes) it is hard to get into a flow.
Bradley needs to really do some marketing to get young families to the basketball games or I don't care how good the team is, the attendance will continue to decline. I would like to know what the average age is of the Bradley fan, that goes to the games. Young families have many more activities that their children are in than 25-30 years ago. That is another factor that needs to be considered.