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"???This is a first to us. And I think it will be mutually beneficial.???
...But there are questions of how well the Valley can penetrate into the Chicago market.
???I think our brand will raise the profile of (Loyola) and the fact that we??™re in the Chicago marketplace is going to do wonders for the Missouri Valley,??? Elgin said.
Television exposure for Valley teams is the biggest avenue. While the league??™s television package for basketball has been a part of Comcast SportsNet Chicago in recent years, the hope is people in the Chicago region will take a closer look with a local team in the Valley.
In an effort to jump-start coverage, the Valley is moving its annual basketball media day out of St. Louis for the first time in years and into Chicago.
Visiting Chicago is nothing new for the Valley??™s men??™s basketball coaches. Bradley??™s Geno Ford said the 10 men??™s coaches ???trip over each other??? because they??™re so often in Chicago during recruiting periods."
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