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Bradley branding and mascot

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  • Bradley branding and mascot

    Looks like Bradley is moving forward with a new name and mascot.
    Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
    From PJ Star sports expert Kirk Wessler in his Jan. 10, 2012 column following 8th loss in a row at Drake-
    "Yes, the Braves are better than they were when the season started two months ago. By a light year or two, they??™re better."

    And from the PJ Star 4/26/12, Dave Reynolds-
    "Fields and Grier both appear to be difference makers. If Bradley continues to add the right players around them, happy days may be ahead for the Braves after a long dry spell."

  • #2
    so have any fans been asked for input?? Where does the input get ...put?

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    • #3
      Originally posted by tornado View Post
      so have any fans been asked for input?? Where does the input get ...put?
      My understanding is that certain groups like alumni, students, and faculty were emailed a survery to gather info and feedback.

      Comment


      • #4
        Originally posted by Da Coach View Post
        My understanding is that certain groups like alumni, students, and faculty were emailed a survery to gather info and feedback.
        I took the survey last night. It looks like they are just asking for input at this point.
        ... At the end, of the storm, there's a golden sky. And the sweet silver song of the lark. Walk on, through the wind, walk on, through the rain, though your dreams be tossed, and blown. Walk on, Walk on with hope in your hearts, and you'll never walk alone!
        I'm behind you 100% Bradley Braves, You'll Never Walk Alone! BEAT STATE!

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        • #5
          The Brave Gargoyle!

          BTW I want to take the survey. Where's the link?
          "Educate and inform the whole mass of the people...they are the only sure reliance for the preservation of our liberty."
          ??” Thomas Jefferson
          sigpic

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          • #6
            Originally posted by SFP View Post
            The Brave Gargoyle!

            BTW I want to take the survey. Where's the link?
            I just received (via e-mail) and completed this survey. I am of the opinion that since the NCAA has screwed us from ever going back to Native American imagery that they have effectively killed off the use of "Braves" forever. Therefore, I feel that BU must make a change and I favor as little change as possible... To "BRAVE". I also think a mascot is critical to branding, building excitement amongst the fans, and vital to generating merchandise revenue. I feel the mascot should be unique, bold and exciting. Of the possible choices "GARGOYLE" achieves these things.

            Therefore, I have chosen that we become the BRADLEY BRAVE... with a GARGOYLE as our mascot... Is that so wrong?

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            • #7
              Originally posted by Braves4Life View Post
              I just received (via e-mail) and completed this survey. I am of the opinion that since the NCAA has screwed us from ever going back to Native American imagery that they have effectively killed off the use of "Braves" forever. Therefore, I feel that BU must make a change and I favor as little change as possible... To "BRAVE". I also think a mascot is critical to branding, building excitement amongst the fans, and vital to generating merchandise revenue. I feel the mascot should be unique, bold and exciting. Of the possible choices "GARGOYLE" achieves these things.

              Therefore, I have chosen that we become the BRADLEY BRAVE... with a GARGOYLE as our mascot... Is that so wrong?
              I am about to complete the survey. I agree with you Braves4life, but would be comfortable with either the gargoyle or lion. Maybe we could have the gargoyle spit something on the opposing team during the introductions. lol
              Bradley 72 - Illini 68 Final

              ???It??™s awful hard,??™??™ said Illini freshman guard D.J. Richardson, the former Central High School guard who played prep school ball a few miles from here and fought back tears outside the locker room. ???It??™s a hometown thing. It??™s bragging rights.??™

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              • #8
                Originally posted by Braves4Life View Post
                ...
                Therefore, I have chosen that we become the BRADLEY BRAVE... with a GARGOYLE as our mascot... Is that so wrong?
                I think those were the choices they want people to pick.
                IMO, the final decision has already been made. Book it.

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                • #9
                  Originally posted by Da Coach View Post
                  I think those were the choices they want people to pick.
                  IMO, the final decision has already been made. Book it.
                  It was a very "leading" survey. To a large degree I agree Da Coach. Unless the responses come back overwhelmingly negative it is a slam dunk -- Bradley Brave... Gargoyles.

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                  • #10
                    I like the Eagles
                    When the people fear their government, there is tyranny; when the government fears the people, there is liberty.

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                    • #11
                      Originally posted by Braves4Life View Post
                      I just received (via e-mail) and completed this survey. I am of the opinion that since the NCAA has screwed us from ever going back to Native American imagery that they have effectively killed off the use of "Braves" forever. Therefore, I feel that BU must make a change and I favor as little change as possible... To "BRAVE". I also think a mascot is critical to branding, building excitement amongst the fans, and vital to generating merchandise revenue. I feel the mascot should be unique, bold and exciting. Of the possible choices "GARGOYLE" achieves these things.

                      Therefore, I have chosen that we become the BRADLEY BRAVE... with a GARGOYLE as our mascot... Is that so wrong?
                      I agree with you on both accounts.

                      Comment


                      • #12
                        Originally posted by Da Coach View Post
                        I think those were the choices they want people to pick.
                        IMO, the final decision has already been made. Book it.
                        I very much agree!

                        Originally posted by Braves4Life View Post
                        It was a very "leading" survey. To a large degree I agree Da Coach. Unless the responses come back overwhelmingly negative it is a slam dunk -- Bradley Brave... Gargoyles.
                        IMHO, that survey was c#@#!
                        Bradley 72 - Illini 68 Final

                        ???It??™s awful hard,??™??™ said Illini freshman guard D.J. Richardson, the former Central High School guard who played prep school ball a few miles from here and fought back tears outside the locker room. ???It??™s a hometown thing. It??™s bragging rights.??™

                        Comment


                        • #13
                          Originally posted by Braves4Life View Post
                          It was a very "leading" survey. To a large degree I agree Da Coach. Unless the responses come back overwhelmingly negative it is a slam dunk -- Bradley Brave... Gargoyles.
                          I believe that this survey was derived from the focus group information that was previously collected.

                          Comment


                          • #14
                            Just took the survey...

                            All I have to say is that I hope we don't come out of this as a Lion or an Eagle.

                            Think about how many CAT or BIRD mascots are there in the MVC. Heck, think about how many there are in the state of Illinois for that matter.

                            MVC: Redbirds, Blue Jays, Panthers

                            IL: Northwestern, ISU, SIUE, Eastern, Chicago State, ICC and I'm sure there are others (those were the first to come to mind)

                            A bunch of cats and a handful of birds doesn't wow me for anything. But scores of Alumni are familiar with the gargoyles on campus.

                            Bird/cat = unoriginal, lame mascot

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                            • #15
                              Given the wording of the survey, Brave is a foregone conclusion. And I'm okay with that.

                              In my opinion, Eagle gives Bradley the closest thing to native american imagery without actually being native american. (See Tommy Hawk of the Chicago Blackhawks)

                              Gargoyle would be okay.

                              Lion is just too Wizard of Oz. No sir, don't like it at all.

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