New Bradley logo unveiled

[amckillip]

Not a big fan of the shield. Not too happy with this...but not going to sulk about it. More concerned about our hoops team this coming season.

Very well said, the approach I'm going to take too. Just don't expect to see me in a new hoodie any time soon...

[peterwade75]

Sorry, when I took logos 101 at BU, I guess I must have slept thru the part where they talked about what makes a good logo. So I know with my limited knowledge my opinion doesn't mean much, but hopefully the zero dollars I spend for myself and my family will show how uninformed logo families feel.

[peoriaspitfire]

For those of you who didn't wach the video, here is the example they showed of the Basketball uniform:

[ph]

For those of you who didn't wach the video, here is the example they showed of the Basketball uniform:

I see a swoosh , and I think DaCoach mentioned a new sporting apparel agreement

[LG281]

I really don't get the boring thing - "I" for Illinois, the "Ms" for Michigan and Minnesota, "S" for Michigan State...there are plenty of other examples of logos that would without too much stretching be labeled as more boring than this shield with a "B".

I like the new logo...the rest of you saying that you don't or that you won't buy any apparel with it on it probably wouldn't have like anything new anyway.

It is certainly stronger and more "traditional" than our recent "BU" with script "Braves". Which I believe couldn't appear on any of the uniforms our teams wore because it said "Braves" on it.

And for all of you who think you could design better I would urge you to start your own company because my guess is that BU paid a pretty penny for what you see. If you can do it better, I'm sure there is a fortune in it for you.

[CubbieBear]

a terrible logo---unimaginative, uninspiring, doesn't say/suggest anything about bu, dull as dust. Looks like something a grade school kid might come up with---hope they didn't blow too much money paying a logo designer for this !

+1

[peterwade75]

I really don't get the boring thing - "I" for Illinois, the "Ms" for Michigan and Minnesota, "S" for Michigan State...there are plenty of other examples of logos that would without too much stretching be labeled as more boring than this shield with a "B".

I like the new logo...the rest of you saying that you don't or that you won't buy any apparel with it on it probably wouldn't have like anything new anyway.

It is certainly stronger and more "traditional" than our recent "BU" with script "Braves". Which I believe couldn't appear on any of the uniforms our teams wore because it said "Braves" on it.

And for all of you who think you could design better I would urge you to start your own company because my guess is that BU paid a pretty penny for what you see. If you can do it better, I'm sure there is a fortune in it for you.

I don't doubt they paid alot for it. I'm sure the brooklyn nets paid alot of moolah for their new logo too. But they are both so similar.... Uninspired, unimaginitive, and for me, unwearable. Oh, and yes, I couldn't wait to get up today and see new logo so I could automatically dislike it. That was my plan and I wasn't disappointed!!

In all seriousness, what I was hoping for was something that would make me rush over to bradley after I got off work, stand in a line, and buy all I could to wear proudly and represent. That didn't come close to happening.

[LG281]

Unwearable???

NO...I WILL NOT WEAR THAT SHIRT.

Seriously??? Is the shield to much of a militaristic symbol for you? Think you might look like a super hero with a big lettered shield on your chest? What could possibly make this unwearable?

Its Bradley Red and White with a BIG B on it. Methinks you're making a mountain out of this molehill.

Anyhow, by the time they are ready to change this one out 20-30 years from now your BUBraves gear will be pretty tattered. Maybe you should pick a new team.

[JMM28]

I see a swoosh , and I think DaCoach mentioned a new sporting apparel agreement

Don't get too excited on the swoosh. Think more along the lines of Kansas...

A terrible logo---Unimaginative, uninspiring, doesn't say/suggest anything about BU, dull as dust. Looks like something a grade school kid might come up with---Hope they didn't blow too much money paying a logo designer for this !

What exactly does the old logo say about BU? That BU players can write in cursive?


The good part about this is that it allows for a uniform brand that allows for an apparel agreement. Now you can replace the generic Champion/proforma/hanes stuff with brand name merchandise. The logo is/was/maybewillbe supplemented with that secondary logo which could be a very cool look.

In the end all I care about is winning basketball (and other sports) games. That will be the best brand building of all. Although I (as a 20something) am much more likely to buy something with this B and shield on it than the old crusty cursive that my dad wears.

[BradleyJD]

I do not like the shield part of the logo. I will agree with a few others and say they could have just gone with the "B" part of the logo.

The shield is too soft, IMO. If they had made it bolder and sharper maybe.

[Da Coach]

Don't get too excited on the swoosh. Think more along the lines of Kansas...

What exactly does the old logo say about BU? That BU players can write in cursive?

Is this what you mean by the "lines of Kansas"?



And many schools no longer teach cursive. It is becoming obsolete. Time to move on to something current.

[real fan]

I like the new logo a lot.

Those who say it's "boring" or "bland" don't really understand much about what a good logo should be. Simple is almost always better. Many major universities are even more simplistic than our new logo. Nebraska has a simple block N, Wisconsin uses a simple W, Michigan has a fairly simple M, etc.

Major universities can afford to be simple because they are on major TV networks so they are seen so many times that you get used to it, no one is ever going to recognize Bradley with that simple B which could stand for any University that starts with a B, our logo was unique and having the Braves on it was important to every player that ever played for BU, I guess this new administration could care less about the tradition of this school and community since they seem to want to run out everyone from the past.

[amettrick]

Major universities can afford to be simple because they are on major TV networks so they are seen so many times that you get used to it, no one is ever going to recognize Bradley with that simple B which could stand for any University that starts with a B, our logo was unique and having the Braves on it was important to every player that ever played for BU, I guess this new administration could care less about the tradition of this school and community since they seem to want to run out everyone from the past.

So you think major universities go simple because they are already household names and just don't care? Uh, no. They go with simple because it works and has worked for decades.

And if you really think that changing a logo has any effect on a school's history or tradition, you're just being silly. A new logo doesn't in any way diminish the great accomplishments of past Braves. Not to mention, the old BU block logo was only about 20-25 years old so it didn't really have that much "history" or "tradition" behind it anyway.

[BuBraves55]

Would have preferred a simple "B". Curious to what poll results would reflect.

[Rusty 54]

After looking at the The Brand Usage and Style Guide:

https://www.nmnathletics.com//pdf8/892784.pdf?ATCLID=205573520&SPSID=19447&SPID=1510&DB_LANG=C&DB_OEM_ID=3400

I like the new block B and the shield.

I actually like the incorrect logo with the inverted red and white (red shield, red B with white outline) better than that logo they went with.

The old logo really pops off the page next to the new "incorrect" examples. Seems a lot stronger side-by-side.