New Bradley logo unveiled

[FlyingSpaghettiMonster]

The new logo on the bradleybraves.com web page looks awesome.

On the merchandise, as shown...I'm not so sure. Requiring the 2 color shield on darker colors adds a complexity that should not be needed for a classic logo.

Btw, I noticed bradleybrave.com is still a godaddy domain.

I'm right with you. Maybe the merchandise pic is just bad.

[Future Walk-On]

can they PLEASE sell authentic basketball jerseys!!!!

+1000 how can this be so difficult.

[Da Coach]

Just looking at other colleges, there are a few that have similar shaped shields in their logos-

Crown College of St. Bonifacius, Minnesota

http://www.crown.edu/

Austin College in Sherman, Texas-


C.S. Lewis College


Emerson College in Boston-


Magdalene College in Cambridge, England-


And a few other similar shaped logos-
The Bowl Championship series-


The 2011 NJCAA Wrestling championship-


Harvard College?

[ph]

A terrible logo---Unimaginative, uninspiring, doesn't say/suggest anything about BU, dull as dust. Looks like something a grade school kid might come up with---Hope they didn't blow too much money paying a logo designer for this !

Hey, at least it's better than the London Olympics logo that looks like it was made by someone writing "London" with Duct Tape

[SFP]

Step 1 is OK, nothing to jump up and down. I'm not sure how well the logo will translate to more merchandise sales or brand awareness. I'd have to say probably not a major impact at all.

When is the new mascot images coming out?

[peoriaspitfire]

+1000 how can this be so difficult.

+1000 more.

I almost forgot to comment on the new logo. It doesn’t do much for me, but at least it’s not purple/blue and orange. I agree it’s safe and “timeless”, but it seems like a wasted effort/opportunity to really take a chance on something fresh and innovative.

Is there more to come with a name change and mascot?

[amckillip]

A terrible logo---Unimaginative, uninspiring, doesn't say/suggest anything about BU, dull as dust. Looks like something a grade school kid might come up with---Hope they didn't blow too much money paying a logo designer for this !

Honestly, that looks like something I'd mock up quickly in a basic image editor. I could actually make that in powerpoint...

[amckillip]

Honestly, that looks like something I'd mock up quickly in a basic image editor. I could actually make that in powerpoint...

It looks much better on the website with shadowing and lighting effects, but the provided GIF's and on merchandise it is very poor looking.

[SFP]

You think our branding is bad check out University of San Francisco's newly released logo.

http://www.sfgate.com/collegesports/article/USF-unveils-new-logos-3794846.php

[real fan]

Boring, not as good as the BU Braves logo, changes like this makes no sense, will not buy any merchandise with that logo on it.

[ph]

It looks much better on the website with shadowing and lighting effects, but the provided GIF's and on merchandise it is very poor looking.

Ironically, embellishing the new logo( including adding shadows), is a misuse per the new logo guidelines PDF DaCoach listed

[BU BRVE 2]

I like the Emerson logo with a shield.

[amettrick]

I like the new logo a lot.

Those who say it's "boring" or "bland" don't really understand much about what a good logo should be. Simple is almost always better. Many major universities are even more simplistic than our new logo. Nebraska has a simple block N, Wisconsin uses a simple W, Michigan has a fairly simple M, etc.

[amckillip]

I like the new logo a lot.

Those who say it's "boring" or "bland" don't really understand much about what a good logo should be. Simple is almost always better. Many major universities are even more simplistic than our new logo. Nebraska has a simple block N, Wisconsin uses a simple W, Michigan has a fairly simple M, etc.

I disagree...




Michigans is a Simple M, but at least it has two colors going on.

[LittleBrave]

My experience with logo creation (not too much actually) and observing how logos trend toward marketing, they are not so much for aesthetic pleasure as for association...though with college athletics, looking sharp and "hot" counts for something too - especially when pertaining to apparel.
I'm sure I could have made something much more appealing to the eye, but I'm sure there's much more to it. Not a big fan of the shield. Not too happy with this...but not going to sulk about it. More concerned about our hoops team this coming season.