Bradley Branding

[wizard1]

I hear that Bradley is launching a "Bradley Branding" program involving logo changes and changes in the way the Athletic Department presents each sport.
Apparently there is some significant dissatisfaction among people in the Athletic Department and in the community regarding this.
Does anyone know the details of what is happening and what this program is? Thanks.

[Da Coach]

Bradley alumni are invited to attend the closed session on Saturday for the Bradley Athletic Branding Focus Group.
Some alumni have already have received a personal invitation. Registration is required.-

http://www.bualum.org/s/1329/index.aspx?sid=1329&gid=1&pgid=882&content_id=765

[TNel]

My wife received an invitation a couple of days ago.

[Old Coach]

I've seen the new "mark", and I think it's solid. I'm sure some won't love it, as beauty is always in the eye of the beholder.

[PTownHawkeye]

I've seen the new "mark", and I think it's solid. I'm sure some won't love it, as beauty is always in the eye of the beholder.

I took part in a focus group early last week. Bound by confidentiality regarding the specifics, but I think they are heading in the right direction.

[Biff]

I've seen the new "mark", and I think it's solid. I'm sure some won't love it, as beauty is always in the eye of the beholder.

I've seen it, too. It's like lipstick on a pig. We have people who have taken over the athletic department who seem far more interested in putting on a charade and pretending all is well, rather than building winning and successful programs. Their dilemma is that Bradley fans are way too smart to fall for the charade.

[Old Coach]

I took part in a focus group early next week. Bound by confidentiality regarding the specifics, but I think they are heading in the right direction.

Yep. I signed the same agreement. I think more will like it than not.

Phase II and Phase III is where things will get exciting.

[Old Coach]

I've seen it, too. It's like lipstick on a pig. We have people who have taken over the athletic department who seem far more interested in putting on a charade and pretending all is well, rather than building winning and successful programs. Their dilemma is that Bradley fans are way too smart to fall for the charade.

Performance on the playing field doesn't change the need for a re-freshed logo and brand. This can be done at the same time improvements are being made within the individual programs.

[Da Coach]

I think it is a good thing to update the Bradley brand. I don't know why it has taken so long to make changes. We have a bland logo with the emphasis on not offending anyone, we have no mascot, and we've done a poor job of promoting the products. But I do agree that this could be the worst possible time to do this, having bottomed out in the worst period in the history of Bradley athletics.

[tornado]

I took part in a focus group early next week....

PT - I am not a grammar teacher - but you use the active past tense "took part" in regards to an event that you state is "early next week"...
so did you use your Delorean to get there and PM me with what they talked about..

[JMM28]

I like it. Definitely better than the terrible old BU with script Braves across it.

[PTownHawkeye]

PT - I am not a grammar teacher - but you use the active past tense "took part" in regards to an event that you state is "early next week"...
so did you use your Delorean to get there and PM me with what they talked about..

Wow...that is why I shouldn't post on BF on a Monday morning.

Revised:
"Last week, I TOOK part..."

[BUFanatic]

For anyone that went (if you're allowed), could you give us an idea of when all of this will go public?

[Braves4Life]

I think it is a good thing to update the Bradley brand. I don't know why it has taken so long to make changes. We have a bland logo with the emphasis on not offending anyone, we have no mascot, and we've done a poor job of promoting the products. But I do agree that this could be the worst possible time to do this, having bottomed out in the worst period in the history of Bradley athletics.

I agree with everything you just said Da Coach.

[FlyingSpaghettiMonster]

Yep. I signed the same agreement. I think more will like it than not.

Phase II and Phase III is where things will get exciting.

Phase I: New logo.

Phase II: ?????

Phase III: Profit!