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I'm always amused by peoples perspective of branding. Simplicity is always best IMO. One the best iconic brands that still resonates after years of going out of business is PanAm.
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"Educate and inform the whole mass of the people...they are the only sure reliance for the preservation of our liberty."
??” Thomas Jefferson
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I like the "Be Brave" phrase but hate the logo as well as the BU logo with the script Braves. Change is way overdue in the logo area.Originally posted by BeBrave View PostBradley 72 - Illini 68 Final
???It??™s awful hard,??™??™ said Illini freshman guard D.J. Richardson, the former Central High School guard who played prep school ball a few miles from here and fought back tears outside the locker room. ???It??™s a hometown thing. It??™s bragging rights.??™Comment
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I agree. Simplicity....and consistency.Originally posted by SFP View Post
It doesn't get more simple than the Michigan M. But you'd never see a Wolverine team with a different style M on their shirt or hat...like Bradley's baseball team or Softball team or golf team or tennis team. All different versions of B or BU.
Check out the clothing section of the Bradley bookstore web site. You'll see dozens of different logos, fonts and color schemes.
Then check out the Illini clothing store. All a consistent look and feel. Right down to the colors and fonts.
If you can't afford the marketing budgets of the big boys, at least pay attention to what they do and copy it.Comment
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I agree with the simplicity and consistency concepts as well. The block M of Michigan and the block I of Illinois and Iowa are simple and consistent, yet timeless.
I really liked the Michigan throwback jerseys that their football team wore last week.
Personally, I prefer an english style B for a Bradley design, but that is up for debate. Also, the current BU logo with the script Braves looks very dated.Bradley 72 - Illini 68 Final
???It??™s awful hard,??™??™ said Illini freshman guard D.J. Richardson, the former Central High School guard who played prep school ball a few miles from here and fought back tears outside the locker room. ???It??™s a hometown thing. It??™s bragging rights.??™Comment
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I personally kind of like the B on the Bears "traditions" baseball caps.Comment
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On the other side of the spectrum, we have the Maryland football uniforms. Possibly the ugliest football uniforms that I have ever seen.
Bradley 72 - Illini 68 Final
???It??™s awful hard,??™??™ said Illini freshman guard D.J. Richardson, the former Central High School guard who played prep school ball a few miles from here and fought back tears outside the locker room. ???It??™s a hometown thing. It??™s bragging rights.??™Comment
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I actually kind of like the Maryland uniform, but think they should have reversed the patterning on the shoulderpads and the helmet.Comment
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Wonder if the "Be Brave" logo creators were ESPN's college gameday fans at all?WE WANT HEEMSKERK!Comment
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I've always said I hate marketing.
Just a bunch of bs, imo... just trying to reinvent the freakin light bulb.Comment
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So I take it that these old school baseball uniforms were never a good ideaOriginally posted by MacabreMob View Post
Old baseball postcard from an ebay auction.
Bradley 72 - Illini 68 Final
???It??™s awful hard,??™??™ said Illini freshman guard D.J. Richardson, the former Central High School guard who played prep school ball a few miles from here and fought back tears outside the locker room. ???It??™s a hometown thing. It??™s bragging rights.??™Comment
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BravesWhat part of illegal don't you understand?Comment
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Never, never, never dilute your brand with multiple logos. As for "Be Brave" ... most commonly used when addressing someone in distress or in a dangerous situation. Doesn't work for me. D-Comment
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I have a hunch that the whole "Be Brave" thing is just an attempt to further distance Bradley from Native American imagery.Originally posted by TNel View PostComment
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