Better Banks JL Ad in Sunday's PJS

[Beninator]

I wanted to recognize the Better Banks JL ad in yesterday's PJS. The advertisement was well done and very classy.






Note--just saw this in the coffee shop this morning and haven't seen this mentioned anywhere.

[Buesch N Chips]

I thought it was pretty classy as well.

[Samd2]

ditto

Better Banks, hats off to you, that was great.

[catpkt]

For those that didn't see it, here is the text:

"A Note of Thanks to Jim Les"

Better Banks would like to thank you for being a genuine advocate for our bank and for Central Illinois. Your time spent coaching demonstrated the same great energy you brought to Peoria as a player. We appreciate the integrity with which you represented our Bank, Bradley Basketball and our communities.

We wish you the best of luck wherever your next path may take you. Know that you always have a home here and at Better Banks.

Sincerely,
Steve E. Backlund & Better Banks
Chairman & CEO


Picture at bottom of Steve and Jim from the chairs they did the common commercials from.

[Future Walk-On]

I know Mr. Backlund and he is a genuine guy!

[JMM28]

For those that didn't see it, here is the text:

"A Note of Thanks to Jim Les"

Better Banks would like to thank you for being a genuine advocate for our bank and for Central Illinois. Your time spent coaching demonstrated the same great energy you brought to Peoria as a player. We appreciate the integrity with which you represented our Bank, Bradley Basketball and our communities.

We wish you the best of luck wherever your next path may take you. Know that you always have a home here and at Better Banks.

Sincerely,
Steve E. Backlund & Better Banks
Chairman & CEO


Picture at bottom of Steve and Jim from the chairs they did the common commercials from.

Is there a story as to why they did this 6 weeks after the termination, and nearly 4 after the hiring of Geno? I like the sentiment, but the timing is very strange. At first I thought the PJS goofed and ran an old ad or something...

[Da Coach]

I know Mr. Backlund and he is a genuine guy!

Yes, he is. I have had the opportunity to meet him, and he's a great guy. He is also a big supporter of Bradley athletics, and a big advertiser for Bradley. He worked closely with Jim Les on ads for the Bank, as well as on projects for Bradley.

[jrish12]

Is there a story as to why they did this 6 weeks after the termination, and nearly 4 after the hiring of Geno? I like the sentiment, but the timing is very strange. At first I thought the PJS goofed and ran an old ad or something...

Usually it takes time to do the layout, make the payment for the space, alot for the space to be in the paper, etc. And with the PJS downsizing, its not like they have some intern to just throw a layout in there. Plus, if it is done wrong, it could make the paper/better banks look really bad so they probably just wanted to cover their bases.

[Biff]

Here is the ad for those who haven't seen it. It this breaks any rules, feel free to delete.-

[New Guy]

Usually it takes time to do the layout, make the payment for the space, alot for the space to be in the paper, etc. And with the PJS downsizing, its not like they have some intern to just throw a layout in there. Plus, if it is done wrong, it could make the paper/better banks look really bad so they probably just wanted to cover their bases.

I am sure they had a good reason to delay but production of the ad would not be it. I run many newspaper ads with PJ Star and could start today concepting with a graphic arts and copy person, get first, second, and third drafts, and still have it in both the Saturday and Sunday paper.

Classy ad, and I agree that Mr Backlund is genuine (could be those Nebraska roots). I think the timing is about right really.

Good luck to coach Les and welcome Ford.