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The three most interesting points they make...kinda all show what can go wrong when grabbing for more money is the sole motivation for how they assign tickets & seating...
--first is that Louisville has 5,120 season ticket holders.... that is not necessarily the number of seats those ticket holders pay for, but it does surprise me, as Bradley has over 7,000 steats sold to season ticket holders......
--then the main point of the article is how the university has ticked off many season ticket holders by commandeering 6,000 prime seats in the new arena and reserving them NOT for the season ticket holders, but instead for
"corporate sponsors and its own employees, students and friends of the school"
--many of their long-time season ticket holders complained...
"that they had to pay more to get less -- seats higher and further away from mid-court than those they enjoyed at Freedom Hall (the old arena they'd been playing in for several decades)..
Dr. George Nichols, Kentucky's former chief medical examiner, said he was so mad at U of L for failing to honor his loyalty to Cardinal basketball that he told his alma mater he would never give it another dime"
"XXXX ...said he was so appalled with the seats available on the day he was to make his pick that he walked out and abandoned the season tickets he had had for 25 years.
"I always thought U of L valued loyalty," said Hohman, who had asked to buy two seats in the first row of the second tier, "but I guess it's a one-way street."